If a friend or relative won $100 and then offered you a few dollars, would you accept this windfall? The logical answer would seem to be, sure, why not? “But human decision making does not always appear rational,” said Read Montague, professor of physics at Virginia Tech and director of the Human Neuroimaging Laboratory at the Virginia Tech Carilion Research Institute.
According to research conducted over the last three decades; only about one-fourth of us would say, “Sure. Thanks.” The rest would say, “But that’s not fair. You have lots. Why are you only giving me a few?” In fact, people will even turn down any reward rather than accept an ‘unfair’ share.